Why a .uk Domain Name is Better for a Business in the UK

Why a .uk Domain Name is Better for a Business in the UK 

Choosing a domain name for your small business can be quite a daunting task, especially if you live in the UK where the choices can be limitless, with even cities such as London getting their own TLDs. You generally have to go through a lot of searching online researching checking and double checking to find a catchy domain name that has not been taken and is not too similar to that of another business. One thing that makes the process even more confusing for a business owner is that apart from the top TLDs such as the .NET .ORG and .COM and .GOV there are now country level TLDs such as the .CO.UK the .UK which you may not understand. At the dawn of the internet, it was all about the top TLDs but over time many people in the UK tended towards the country-specific .CO.UK. Since 2013, there has been an option for UK businesses to now adopt the .UK TLD to replace the .CO.UK. In this article, we cover the reasons why your business needs to buy the .UK address.

History of the .CO.UK

As the Internet grew, the .com came to be associated with the US even as most businesses in the UK clung to the .CO.UK. Over time the .co.uk came to be the most popular domain for British businesses and personal domains that fit the following criteria:

  1. Have UK-based support
  2. Targeted the British user (wanted to be seen in UK search results)
  3. Accept the British Pound for online payments
  4. Located in the UK

A Brief History of the .UK TLD

In May 1996 Nominet was founded by Dr Willie Black and five others when its predecessor, the “Naming Committee” was unable to deal with the amount of registrations then being sought under the .uk domain name TLD. If your business’s .co.uk website address was registered before October 2013, you have the right to claim your new .UK domain name until the expiry of five years. After five years, you will lose your right to the domain name under the .UK address and anyone can register it. If your domain name was registered after October 2013 you do not have automatic rights to the domain name and anyone can register it if you do not.

Who is Nominet

Nominet is a non-profit entity that was set up to regulate and manage the use of the .UK domain. The group is also in charge of selling and creation of domain names under the several SLDs that are sold to businesses seeking domain names in the UK. As it currently, stands Nominet has not yet allowed anyone to register any new direct domains since it was established and hence anyone seeking to register any names has to do it under the second level domains. These include the .ORG.UK and the .CO.UK, which are the most popular. Unlike the new .UK domains you no longer have to be a UK resident or have a local presence to register these second-level domains. Since the .CO.UK was mainly set up for businesses and corporations most of the new registrations under the .UK domains are businesses.

Why should your Small Business Register a .UK

  1. Since November 2013, Nominet made the .UK top-level domain open for any individual and business in the UK to register. This is one of the most significant developments in the name industry in the UK. With so many advantages to the .UK it is certain that it will soon be the extension of choice for most British businesses.
  2. Nominet has provided a five year grace period for all businesses and individuals still on the .CO.UK domain to switch to the .UK top level domain. If your business wants to retain its top-level domain, now is the best time to snap up the .UK before the expiry of the grace period after which anyone could snap up the domain.
  3. The new .UK is part of the geographic identity domain names such as .DE for Germany and .FR for France and hence they are going to play a major role in branding your business. Moreover, it will give your site an edge in the search engines as the sites tend to rank well if they have the top level domain associated with their country. For instance, a .COM will not rank as high in the UK as compared with a .UK when everything is held constant.
  4. Customers are more confident in dealing with a local company rather than a foreign or even international company. A survey found that up to 72% of British users prefer to open the .UK domain on the search results over any other domain extension. According to the survey, the users do believe that a domain on a .UK will tend to be more relevant, trustworthy and have local import to them.
  5. They are great if you are running an online business since clients know that dealing with the website will not result in complications since they follow British regulations. A .UK will likely convey compliance better than a .COM which might only convey that message in its privacy policy. Moreover, .UK e-commerce websites will likely use the British pound, not charge too much for shipping, or take too much time to deliver the goods.
  6. If you do not register your .UK domain name by June 2019, anyone including scammers could snap your company’s top-level domain name. They could then impersonate your company and could spoof your website to defraud your clients tarnishing your business’s name. Registering the top level domain while you still have time ensures that you own both versions of your domain name and hence ensure that no one does any nefarious business in your company’s name.
  7. Owning both the .UK and the .CO.UK domain names mean that you never have to worry about losing any traffic to either domain. Since you have been on the latter, many clients will still have that domain while other may type the newer .UK into the search engine. By having both, you can just do a redirect of the old site to the new and get all your clients to your functioning site.

Top 100 .uk sales

Top 100 .co.uk / .uk domain name sales.

The .uk extension is managed by Nominet UK who has been managing the .uk extension for over 20 years. Below is a list of domain names ending in .uk which have been sold on by there previous owners who no longer have a need for them.


Domain Price Source Date
cruises.co.uk £1,100,000 Private Sale 15/02/2008
cruise.co.uk $1,099,798 Private Sale 06/02/2008
furniture.co.uk $700,000 Private Sale 31/07/2016
gold.co.uk £600,000 Private Sale 17/09/2015
webhosting.co.uk £500,000 Sedo.com 15/10/2012
recycle.co.uk £130,000 Private Sale 15/09/2007
freecreditreport.co.uk $300,000 Afternic.com 25/10/2008
phones.co.uk £175,000 AcornDomains.co.uk 15/07/2008
software.co.uk £150,000 Sedo.com 15/10/2009
sport.co.uk £135,000 Sedo.com 15/01/2008
ink.co.uk £130,425 Private Sale 15/09/2007
mobile.co.uk £120,000 Sedo.com 15/10/2007
purple.co.uk £108,000 Private Sale 30/05/2016
models.co.uk £100,000 AcornDomains.co.uk 15/09/2010
onlinecasino.co.uk £100,000 Sedo.com 15/06/2009
horseracing.co.uk £100,000 Sedo.com 15/06/2009
fly.co.uk £87,500 Domain Focus Auction (London) 15/09/2007
ski.co.uk £80,000 Sedo.com 15/11/2008
connected.co.uk £80,000 DnJournal.com 15/06/2007
lyrics.co.uk £80,000 AcornDomains.co.uk 15/02/2006
designer.co.uk £76,300 Sedo.com 15/02/2010
g.co.uk £76,000 Nominet Short Name Auction 23/09/2011
apartments.co.uk $75,000 Private Sale 24/11/2016
rent.co.uk £65,000 Sedo.com 15/09/2009
o.co.uk £65,000 Nominet Short Name Auction 23/09/2011
rugs.co.uk £60,000 Sedo.com 15/10/2010
bedroomfurniture.co.uk £57,500 Sedo.com 15/12/2009
pr.co.uk £55,000 Nominet Short Name Auction 23/09/2011
phones.co.uk £49,500 Sedo.com 15/11/2007
stockcharts.co.uk £48,000 NoktaDomains.com 15/07/2010
w.co.uk £43,000 Nominet Short Name Auction 23/09/2011
p.co.uk £40,000 Nominet Short Name Auction 23/09/2011
r.co.uk £40,000 Nominet Short Name Auction 23/09/2011
x.co.uk £40,000 Nominet Short Name Auction 23/09/2011
t.co.uk £39,000 Nominet Short Name Auction 23/09/2011
4×4.co.uk £38,500 Private Sale 15/02/2008
time.co.uk £38,200 Sedo.com 15/08/2007
reviews.co.uk £38,000 Private Sale 15/08/2007
cv.co.uk £38,000 Nominet Short Name Auction 23/09/2011
giftideas.co.uk £37,950 Sedo.com 15/11/2008
sale.co.uk £37,500 Sedo.com 15/09/2013
diningtables.co.uk £37,500 NoktaDomains.com 15/03/2011
coffeetables.co.uk £37,500 NoktaDomains.com 15/03/2011
sites.co.uk £35,000 Sedo.com 15/09/2010
camera.co.uk $35,000 Aftermarket.com 15/01/2009
dvds.co.uk £35,000 Sedo.com 15/08/2008
online-gambling.co.uk £35,000 Sedo.com 15/10/2006
simple.co.uk $35,000 Sedo.com 26/12/2005
promocodes.co.uk £30,500 NoktaDomains.com 15/06/2010
single.co.uk $30,341 Sedo.com 30/01/2004
wholesale.co.uk £30,000 Sedo.com 15/02/2013
9.co.uk £30,000 Nominet Short Name Auction 23/09/2011
bitcoin.co.uk $30,000 Flippa.com 13/06/2016
mail.co.uk £29,500 Sedo.com 15/08/2013
hallmark.co.uk £29,375 Sedo.com 15/12/2007
pokeronline.co.uk £28,000 AcornDomains.co.uk 15/10/2008
roommates.co.uk £28,000 Sedo.com 15/11/2007
n.co.uk £28,000 Nominet Short Name Auction 23/09/2011
jobcentre.co.uk £27,500 Sedo.com 15/11/2012
college.co.uk £27,500 Sedo.com 15/09/2007
dealoftheday.co.uk £27,000 Sedo.com 15/03/2008
massage.co.uk £27,000 BuyDomainNames.co.uk 18/09/2017
poker.org.uk £25,000 Sedo.com 15/05/2011
familytree.co.uk £25,000 Sedo.com 15/09/2009
freestuff.co.uk £25,000 Sedo.com 15/12/2007
neighbours.co.uk £25,000 Sedo.com 15/10/2006
top10.co.uk £24,675 Sedo.com 15/07/2007
northwest.co.uk £24,000 AcornDomains.co.uk 15/01/2009
mallorca.co.uk £24,000 Sedo.com 15/02/2008
native.co.uk $24,000 Uniregistry 11/09/2017
done.co.uk £23,000 Sedo.com 15/11/2011
hr.co.uk £22,888 Nominet Short Name Auction 23/09/2011
golfholidays.co.uk £22,500 Sedo.com 15/04/2011
park.co.uk £22,500 Sedo.com 17/07/2018
couponcodes.co.uk £22,000 Sedo.com 15/02/2012
pokerrooms.co.uk £22,000 Ricklatona.com 15/07/2009
thecube.co.uk £22,000 Sedo.com 15/05/2006
8.co.uk £22,000 Nominet Short Name Auction 23/09/2011
businessnetwork.co.uk £21,150 Sedo.com 15/02/2008
asylum.co.uk £21,000 Sedo.com 15/05/2008
browsergames.co.uk £20,500 NoktaDomains.com 15/09/2010
my.co.uk £20,500 Nominet Short Name Auction 23/09/2011
glow.co.uk £20,010 Sedo.com 15/11/2008
backupplan.co.uk £20,000 Sedo.com 15/06/2011
creditcards.org.uk £20,000 AcornDomains.co.uk 15/10/2010
hairspray.co.uk £20,000 Sedo.com 15/09/2010
mum.co.uk £20,000 Sedo.com 15/03/2010
payment.co.uk £20,000 Sedo.com 15/08/2009
snowboard.co.uk £20,000 Sedo.com 15/11/2008
legaljobs.co.uk £20,000 Sedo.com 15/04/2008
mbank.co.uk £20,000 Sedo.com 15/02/2008
cruisecritics.co.uk £20,000 Sedo.com 15/01/2008
freeonlinegames.co.uk £20,000 Sedo.com 15/12/2007
hero.co.uk £20,000 Sedo.com 15/01/2007
freemail.co.uk £20,000 Sedo.com 15/10/2006
energywatch.co.uk £20,000 DnJournal.com 15/02/2006
stripe.co.uk £19,999 BuyDomainNames.co.uk 21/02/2014
fb.co.uk £19,500 Nominet Short Name Auction 23/09/2011
5.co.uk £19,001 Nominet Short Name Auction 23/09/2011
kingdom.co.uk £18,888 BuyDomainNames.co.uk 21/01/2014



Gold.co.uk Reaches record sale of £600k

Gold.co.uk Reaches record sale of £600k

Not that this can at all be expected to go down as one of the great events in British history, but it is still a record none-the-less. Thanks to Rob Halliday-Stein, a rather distinguished British billionaire and the founder of BullionByPost, the record for the most expensive domain name in the UK is now £600,000. The domain in question that the gentleman spent a small fortune on is gold.co.uk.


Maharaja.co.uk Sells for £75k

Maharaja.co.uk Sells for £75k

One of our client’s, Maharaja London, has made a real name for themselves in the digital sphere of late, being the only catering company working in such a modern fashion. Completely transforming the industry in just a few months Maharaja is going to great efforts to stay at the top of both our minds and our search engines, investing heavily in the technological side of the business.


Nominet to hike up .uk prices


UK Calling for a vote & consultation on .uk pricing

The organisation, which is the official registry for all UK domain names, decided to hike the price of wholesale domains it sells to ensure it is able to “compete in a promotion-driven industry”.

Price changes, which will see the cost for a name rise from £2.50 per year to £3.75, will affect all .uk domain names, including: co.uk, org.uk and me.uk, from 1 March 2016.


Nominet has announced that the cost of buying a .UK domain is going up, for the first time in ages.

Indeed, the price tag has remained the same during the whole of the 21st Century, with the last hike seen back in 1999.

So how much is the increase? Instead of paying £2.50 to secure your corner of the web (with .co.uk, .org.uk and so forth), next year the price will rise to £3.75, a 50% increase. This change will actually be implemented at the beginning of March 2016.


Nominet, the .UK domain registry, has recently announced that the wholesale price for all .UK domains (e.g. .uk, .co.uk, .org.uk and .me.uk) will change to £3.75 per year starting from 1st March 2016.

So why the sudden price increase for UK domains? Russell Haworth, Nominet CEO commented: “We’re committed to running a first class service for .UK registrants, including our renowned customer service, and we’re doing more than ever before to ensure the .UK space is a safe and trusted home for all. But costs have risen considerably since we last changed the price, and we need to compete in a promotion-driven industry.”


Domain Name Scams Going Strong

Domain Name Scams Going Strong.

The domain appraisal scam goes like this: someone says they’re interested in buying your domain name, and they think it’s worth a lot of money. But before they can go through with the purchase, you need you to get an appraisal from a specific service. Once they get a validation of the value, they promise to buy the domain name.


Icann predicts new gtlds will go dark in the future

Icann predicts new gtlds will go dark in the future

A security company led by a member of ICANN’s top security committee reckons that “hundreds” of new gTLDs are set to fail, leading to web sites “going dark”.

Internet Identity, which provides threat data services, made the prediction in a press release this week.

IID’s CTO, quoted in the release, is Rod Rasmussen. He’s a leading member of the Anti-Phishing Working Group, as well as a member of ICANN’s influential Security and Stability Advisory Committee.

He has a dim view of new gTLDs: